Homeira Beiki Tafti; Samaneh Jalilisadrabad
Abstract
1- INTRODUCTION
Cities usually have diverse and large attractions including museums, monuments, theaters, sports stadiums, manques, amusement parks, shopping centers, areas with historical architecture and places related to important events or famous people, which attract many tourists. Since Yazd province ...
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1- INTRODUCTION
Cities usually have diverse and large attractions including museums, monuments, theaters, sports stadiums, manques, amusement parks, shopping centers, areas with historical architecture and places related to important events or famous people, which attract many tourists. Since Yazd province is one of the most important destinations for domestic and foreign tourists in the country and has a lot of potential in the field of tourism development (especially based on the cultural, heritage and historical capabilities of the city). Despite the many efforts, the prospect of development of tourism in this province is unclear and undefined.
2- THEORETICAL FRAMEWORK
The organization of attracting investment in the tourism industry in the form of an organization and the role of this organization in the development of attracting foreign investment in the tourism industry of countries should be considered. Due to the fact that the regions have many historical and cultural attractions, they are often considered important tourist destinations. Also, in the age of globalization, regional competitiveness has been emphasized as one of the new approaches to regional development. The concept of competitiveness is used by Michael Porter in a wide range from enterprise and industry competitiveness to national and global competitiveness. Today, the importance of this issue has reached the point where the leaders of the countries at the World Economic Forum in Davos evaluate and systematically monitor the competitiveness of their nation and country.
3- METHODOLOGY
The purpose of this research is to discover the relationship between investment and capital attraction in the regional tourism industry and planning to coordinate these relationships to make the region more competitive. The current research is an applied type and it plans for Yazd province by examination the theoretical foundations and extracting common indicators of capital attraction in order to promote regional tourism and regional competitiveness. So, firstly, the indicators of capital attraction were identified in order to promote regional tourism, which is related to regional competitiveness, and in order to check these indicators in Yazd province, the indicators of each component in the projects of Faradast in Yazd province were checked through MAXQDA software, and the level of attention of each plan to each component was determined. Finally, in order to analyze the interrelationships of regional competitiveness components, 5 components were used as input data to MicMAC software. The results show that among the 5 components examined in this research, 2 components have been selected as key factors effective in attracting capital in tourism in order to make a region in Yazd province more competitive.t.
4- RESULTS & DISCUSSION
Among these 2 components, the political and economic management components, which have high influence and the least influence, have been selected as the most effective and key components. Considering that the development plans of Yazd province have paid attention to the economic components to a relatively appropriate extent, but not much attention has been paid to the administrative-political components. Therefore, in order to increase the competitiveness of Yazd province by attracting investment in the tourism industry, it is necessary to improve the indicators of political management components and also pay more attention to economic indicators in Yazd province. Also, by prioritizing the indicators of the economic and political-management components, it was determined that the indicators 1- profit and economic efficiency and currency conversion, 2- correct advertising, 3- coordination of organizations related to tourism affairs, 4- price competitiveness of the travel and tourism industry, and 5_ innovation and creativity, respectively. It has been a priority, and by focusing on these indicators and their improvements, Yazd province will find the ability to compete with other regions from the point of view of attracting investment in tourism.
5- CONCLUSIONS & SUGGESTIONS
The results of our research show that in order to achieve the competitiveness of the region through attracting capital in the tourism industry, we must improve the indicators of the social, economic, physical, environmental, information technology, tourism, transportation and political-management components. However, the most key and main components are the economic and management-political components, which economic component indicators include: the variety and quality of food and beverages, proper advertising, the use of local products, etc. For example, if the variety and quality of food and beverages in an area are promoted can be found and can have a relative advantage in this field and compete with other regions, while the tourism of the region will also be promoted and generate income in this sector. It is also effective for other economic component indicators.
mahdi faraghi fard; samaneh jalilisadrabad; mohammad reza masaeli
Abstract
1- INTRODUCTION
By 2050, more than 75% of the world's population will live in cities. Such a situation will lead to a significant increase in the demand for the transportation of goods and citizens. The car, which brings special economic benefits as a symbol of civilization, has increased problems such ...
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1- INTRODUCTION
By 2050, more than 75% of the world's population will live in cities. Such a situation will lead to a significant increase in the demand for the transportation of goods and citizens. The car, which brings special economic benefits as a symbol of civilization, has increased problems such as traffic congestion and road accidents, especially in cities. On the other hand, cars play a major role in carbon dioxide emissions. The development approach based on public transportation actually seeks to solve traffic problems using land use planning with a comprehensive view of traffic and land use, while sustainable urban development is the basis of its work.
2- THEORETICAL FRAMEWORK
Peter Calthorpe, who can be said to be the main theoretician of this approach, has developed and prepared measurable strategies for transportation-oriented development. In the detailed description of the transportation-oriented development idea presented by Peter Calthorpe, there is a center where the mix of residential, commercial, office and public uses and open space is observed and these uses are easily accessible from the houses. In the future, the public transportation station will be located in the center of this center. Functions and activities are in the public center and offices can be located on floors above the ground level. In other words, it can be said that transportation-based development combines the use of urban land with the public transportation system. This pattern focuses on compact development, walkable neighborhoods with mixed land use and easy access within walking distance to transit stations.
3- METHODOLOGY
According to the theoretical and experimental bases as well as the criteria proposed by the Ministry of Roads and Urban Development to measure the level of walkability of the detailed plans of the cities, the criteria and sub-criteria proposed are presented in Table No. 3. These sub-criteria are the basis of examining the situation of district 3 of Isfahan city municipality. Using the hierarchical analysis method, weight was given to the criteria and sub-criteria and their degree of importance was determined. Then, using GIS software, the current situation of the 3rd district of Isfahan municipality was analyzed and points were allocated in the majority of the 5-point Likert spectrum. It is necessary to explain that the specified criteria were divided into 5 groups: diversity, accessibility, density, public transportation and design. 7 criteria and 21 sub-criteria were considered for review.
In order to determine the degree of importance, the AHP technique was first performed between the criteria (in each category) and the degree of importance of each criterion was determined. Then, AHP technique was performed between the sub-criteria of each separate criterion. Then, the final weight was obtained by multiplying the weight of the criteria by the weight of the sub-criteria. After determining the score of each sub-criterion, the obtained score is multiplied by the final weight and the weighted score is obtained.
4- RESULTS & DISCUSSION
The results showed that the diversity criterion got 3.91 points, the accessibility criterion got 3.68 points, the density criterion got 3.05 points, the public transportation criterion got 5 points and the design criterion got 3.4 points. The final score of all groups was above average. The presence of an integrated bus system, the appropriate condition of covering cultural, educational, therapeutic and green space uses on a local and regional scale, mixing uses and placing them near public transportation stations, improving the condition of sidewalks, creating separate bicycle paths. And pedestrianization of some passages is one of the positive points of this area, which has created favorable conditions for the implementation of the transportation-oriented development approach.
5- CONCLUSIONS & SUGGESTIONS
the final score was equal to 3.8, which indicates the suitability of the 3rd district of Isfahan municipality to adopt a (TOD) approach. Of course, special considerations should be taken into account due to the historical nature of the district. There are many historical buildings in District 3 of the municipality and it is not possible to increase the density. On the other hand, according to the context of the region, high-speed and wide axes are located only in the north and east of the region, which can be the place of implementation of the approach. It should be kept in mind that due to the touristic nature of the region and its proximity to the river, pedestrian and bicycle-oriented routes, which are also known as the principles of the (TOD) approach, are also known as suitable solutions for use in the region.
